About Us


Pantrade Who we are


Pantrade established its business back in 1996, as a distributor for world-renowned brands like Philips, Orbit, Sennheiser, and providing value-added services such as Sennheiser Warranty Service center to our reseller channel in Singapore and Malaysia. With an eye for products that encompass quality and reliability, our selections of brands to carry are done with great consideration. Only the top-notch and very best of its kinds are selected - One that is an Avant-garde to its technology.


Our experience of more than 20 years in the industry has built ourselves a strong network and enabled us to possess the market intelligence of channel distributions which ensures our product to be communicated where the consumers are. To date, Pantrade has earned us a reputation in the retail channels for our extensive and across the board market knowledge. We are also being recognised as the Premium Partner with all our distinguished retailers and had since organised many eventful programs and activities with them.


Pantrade also provides after-sales support to our customers as complementary to our distribution services. Empowering our corporate mission to value add, channel programs such as creative marketing, promotional activities, and product training are being rendered to our business partners to ensure our business partners are equipped with the latest information and updates.Pantrade strives to deliver our highest ca

liber of services and continues to progress abreast of modern technology.

Our Main Channel Distributions:

Pantrade our vision

People: Be a great place to work where people are inspired to be the best they can be.  Portfolio: Bring to Consumer a portfolio of quality products that anticipate and satisfy their desires and needs.

To be the elite in our field, we are committed to helping our corporate partners to achieve increased growth with our experiences and learning curves cumulated in the past decade.

At Pantrade our focus is on building brands for the long term and we take pride in delivering exceptional service to our customers.

Our products are available via traditional trade outlets, the modern trade outlets, and in the ASEAN Duty-Free outlets.

We are attentive to the needs of retailers and consumers and place an emphasis on the following four strategic areas: