Why Choose Us?


At Pantrade our focus is on building brands for the long term and we take pride in delivering exceptional service to our customers. Our products are available via traditional trade outlets, the modern trade outlets and in the ASEAN Duty Free outlets.

We are attentive to the needs of retailers and consumers and place an emphasis on the following four strategic areas:


Our sales and merchandising team is responsible for ensuring that adequate stock is in place on the store shelves and that each item is properly displayed, rotated or removed when close to end-of-line.

Another key role of the merchandiser is to work together with the marketing team to ensure POS and special display communication are correctly set up during promotions. We are well-prepared to meet the needs of any retailer or brand owner to optimise product presentation, merchandising and sales.


We spend a great deal of time planning our annual promotion calendar for the modern trade. Major festivals, school vacations, national holidays and annual events are carefully marked and are key in our planning process.

We use in-store promotions to stimulate sales and introduce new products. Outdoor and out-of-store activities are also important for us to increase brand salience. We conduct promotions at universities, and within the atriums of the main shopping malls in Singapore, all of which builds brand recall.


We are passionate about distribution and each product line is carefully analyzed in terms of its market positioning, target market and product image to achieve the most effective penetration. With forging and maintaining excellent relationships with our business partners in mind, we put great efforts in managing and providing delivery logistics according to the needs of our customers.


Our employees are also a contributing factor behind the successful operation of the company. Relevant experience and knowledge of the team quickly accomplish the requirement of our business partners to enable reliable and accurate delivery. The integrated operation is able to always steer and maintain course towards the mission of the company.